Our Story

Founded in 2024, SKUPP is more than a clothing brand — it’s the voice of those who create their own path.

We come from a generation that doesn’t wait for permission. We build, we fail, we learn, and we keep moving.

No plan B. No safety net. Just vision and drive.

SKUPP was built by young creators chasing movement, freedom, and purpose. People who didn’t want to fit in — who wanted to make something real.

Every piece we design represents that mindset:
the courage to start, the hunger to grow, and the rebellion to never settle.

SKUPP. Built from rush. Made for the fearless.